Artist/Designer Doreen Erhardt
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Archive of Resources
for Photographers & Designers

Diaries   of   a   Fontaholic:   Part    1

2/4/2013

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Picture
Dash of Inspiration
Post for GCU Community Blog

Hello … My name is Doreen Erhardt … and I’m a Fontaholic … all laughing aside, I really am, and I know some of you are too. This past week, it was time to go through my fonts and remove those which really aren’t appropriate for greeting card designs, add some new found treasures and in general do some font clean-up; making my card creation easier.  That gave me the idea to pass along my ‘current’ list of favorite fonts ...

Read Full Article and Get FONTS!

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GCU :   Custom    Front    Card    Tips

10/22/2012

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Picture
©Doreen Erhardt
Dash of Inspiration
Post for GCU Community Blog

I’ve created hundreds of Custom Front cards for GCU and as ALL design software, GCU’s personalization software has it’s own little quirks that you can learn to work around.  So I thought I’d offer a few tips ...

Read Full Article & Get Fonts!

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Birthday Designs   For    Kids

9/24/2012

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Picture
©By: Nancy's Nook
Dash of Inspiration
Post for GCU Community Blog


When creating birthday cards for children, here are some tips to keep in mind:

Design for a Specific Age-Group
In other words ...


Read Full Article & Get Fonts

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A    Fountain    of    Fonts

6/4/2012

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Picture
©Doreen Erhardt


Dash of Inspiration
Post for GCU Community Blog

I think the most difficult area for me when I first started designing cards was the Typography.  I must have gone back and reworked the text on some of my early designs three or four times over the years as my knowledge of  placement, legibility and font-base grew ...

Read Full Article & Get Fonts

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What’s    In    a    Verse?

5/29/2012

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Picture
Doreen Erhardt©


Dash of Inspiration
Post for GCU Community Blog

Ever wonder why people buy greeting cards, sometimes by the handfuls?  What draws you to a purchase and send a card to someone you care about?  If you can remove your designer’s hat and think purely from the standpoint of a consumer, I think you’ll find that for most specific holidays and occasions. consumers choose a card based on what it says… inside and out.  Let’s face it, why else would customers stand in mobs in the card aisles of department stores opening card after card before making their final choice?

Read Full Article and Get Links

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Typography   Speaks   Louder   Than   Words

4/16/2012

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Picture
Image courtesy of SmashingMagazine.com
Dash of Inspiration
Post for GCU Community Blog

I think you’ll see here how important typography is to the overall design and that it should be kept in the forefront of the designer’s mind from the early moments of creating that design, particularly in greeting cards where both imagery and message are paramount to the customer.  Typography should NEVER be an afterthought on the card face that gets stuffed wherever there is space left, the designer should know at the beginning of their card design where the text will go, what it’s visual attributes will be and how it will convey the message of the imagery it shares space with ... 
Read Full Article & Get Links

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Facelifts    for   Old   Card   designs

12/12/2011

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Picture
©Doreen Erhardt
Dash of Inspiration
Post for GCU Community Blog

This week, I thought I would share my own redesign efforts to offer examples of what was considered, even if only by me during my own weeding efforts, designs with an unprofessional look along side the same card with it’s new facelift.  Perhaps this will inspire more of you to take another look at cards you created a year or two ago.


 You should all see a significant change and improvement in your style of layout, use of text and overall design qualities ...  Read Full Article and See Examples

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Better Designs  =  More    Approvals   =   More   Sales

9/19/2011

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Picture
Image Courtesy of Maketick.com

Dash of Inspiration
Post for GCU Community Blog

I found some helpful and interesting links to guide you to a better understanding of basic design principles and though in some cases these articles may have been written for designing a website; good design, balance, legibility, color use and above all; Consumer Appeal and Marketability are the same, regardless of the product ...

Read Full Article and Get Links

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Tools    and    Resources    for    Grammar    and    More!

9/6/2011

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Picture


Dash of Inspiration
Post for GCU Community Blog

The answers to nearly every question are out there and this week I thought I’d pass along some of these great resources available to you.  Utilizing these tools does not mean you aren’t good at grammar and spelling, it just means you admit to yourself that many of us pick up bad habits over the years and can use a refresher course ...

Read Full Article & Get Links

Grammar Girl's Quick and Dirty Tips for Better Writing (Quick & Dirty Tips)
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Simple    Chalk    Effect    Tutorial

6/3/2011

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Picture
Simple Chalk Effect

This week it's a simple chalk on chalkboard effect but for us card designers, this is a great addition to cards for teachers and kids!
LEARN . CREATE . INSPIRE
Visit Tutorial

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    Resources

    Here we archive our Photo Tips, Tutorials, Marketing Tips and Preset Downloads from all our sites.  ENJOY!


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    Proud Member of: deviantART.com

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    Lileya.deviantart.com/

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    Proud Member of: UFDesigns.com

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    CU4CU License Holder


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    Commercial License Holder

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    The St. George Salon of Art, LLC

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