Dash of Inspiration
Post for GCU Community Blog
Ever wonder why people buy greeting cards, sometimes by the handfuls? What draws you to a purchase and send a card to someone you care about? If you can remove your designer’s hat and think purely from the standpoint of a consumer, I think you’ll find that for most specific holidays and occasions. consumers choose a card based on what it says… inside and out. Let’s face it, why else would customers stand in mobs in the card aisles of department stores opening card after card before making their final choice?
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